Monsters of Folk: Making hits without the hype | csmonitor.com

Monsters of Folk: Making hits without the hype | csmonitor.com:

"The Traveling Wilburys, the late 1980s supergroup that featured Bob Dylan, George Harrison, Tom Petty, and Jeff Lynne of ELO, set the blueprint for chummy band projects whose sum often happened to be as good, if not better, than their equal parts.

While it's an old concept that might seem passé in this age of iTunes and Rock Band video games, Monsters of Folk are giving it new life. The four-member group – which features solo songwriter-performer M. Ward, Jim James of My Morning Jacket, and Conor Oberst and Mike Mogis of Bright Eyes – represents the kind of project that often falls through the cracks these days because nothing about it – the music or the marketing – conforms to what is considered necessary to sell records.

And yet, because all four members are not household names, the project is also a reflection of artistic resilience. The group's self-titled album, released in September, and a North American tour, with dates through mid-November, are endeavors that together reflect an old-fashioned approach to making music that is more homespun and more about the total experience than selling a hit single. At the same time, their album hit No. 15 on the Billboard charts and No. 3 on Top Independent Albums." Sphere: Related Content