Radio Business Report/Television Business Report - Voice of the Broadcasting Industry

Radio Business Report/Television Business Report - Voice of the Broadcasting Industry:

"Audience members are uncovering new independent online stations every day. They find one and then look for more. Now read on and begin to formulate your business internet plan.

Clear Channel's Randall Mays is out. Google gets with Lala and MySpace Music to match consumers with songs. Wells Fargo radio analyst, Marci Ryvicker, predicts radio will lose more jobs. If you work in the radio industry - online or off - this is not the time to be wondering what to do next. That decision should have been made. Now you should be planning your next move.

The big companies are in such disarray that the major topic at each is survival. Across all traditional media, not just in the radio industry, the 'big boys' are plagued by out-of-control costs, severely-depressed revenues, and a general feeling that they are in the middle of a swarm of internet gnats - with no repellent in sight.

The Wall Street Journal has an excellent article which outlines the problem with media today. The title says it all: On the Web, Amateurs Rivaling Professionals.'

What's unsaid is 'the web' is becoming such an intuitive part of everyone's life that making a major imprint there is worth more than owning 1,000 radio stations." Sphere: Related Content